Do you have a database of buyers?

The answer is yes, the problem with the answer is it’s to the wrong question.

The reality of modern day real estate is that the majority of agents use computer software for their sales processes. These programs are predominately database programs. They have the ability to record all the properties an agent appraises, lists and every buyer who inspects one of their listings or even inquires about a listing from the internet. The reality of modern day life is it’s easy to collect information and it’s just as easy to email all those buyers about other listings.